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Jake's On The Square

The amazing story of “Life is good” began in 1989 when Bert and John Jacobs, living out of their van, traveled up and down the East Coast selling to college dorms.

In 1994, they adopted the face of Jake, a beret-wearing, sun-glassed character with an easygoing nature and a big smile on his face, and Rocket, his trusty dog. They combined Jake and Rocket with the words “Life is good.” Jake is described as a cultural hero, an original, an optimist, a leader, a free spirit, and the company describes the brand as timeless, positive, colorful, simple, refreshing, inspiring, engaging, fun, wise, humorous and grateful. It laughs at risk and celebrates the opportunity to try.

Ellen and Terry Klinck decided to laugh at risk and celebrate the opportunity to try when they opened Jake’s on the Square. Since then they’ve been living the good life, because they do what they like and like what they do.

As one of only 110 Genuine Neighborhood Shoppes in operation and the only one in Northern Indiana, Jake’s on the Square is solely dedicated to the Life is good product, offering the full line of T-shirts, women’s, men’s and children's clothing, home accessories, and even dog products like leashes and bowls.

Stop by and pay a visit to Jake’s on the Square. Life is good isn’t just a brand, and Jake’s on the Square is not just a store – it’s a philosophy.

When you really think about it, Life is good.

Hours are Mon.-Sat. 10:00 a.m.-8:00 p.m. and Sunday 12:00 p.m.-5:00 p.m.